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Вопрос		Ответ
strategic planning начать обучение		is concerned with longer term and "the big picture". done by top and middle menagers
operational planning начать обучение		translating the general, long-term goals into more specific, concrete objecitves. done by middle and supervisory menagers
SWOT analysis начать обучение		internal Strengths and Weaknesses and external Opportunities and Threats
company structure начать обучение		by function, product, customer type, geographical area
management hierarchy начать обучение		chain of command
top manager начать обучение		senior menager
CEO начать обучение		Chief executive officer
COO начать обучение		chief operating officer
top management начать обучение		set a direction of the organization and aim to inspire employees with their vision for the company's future
middle management начать обучение		are in charge of department, division, branch etc. they develop detailed plans and procedures based on the firm's overall strategy
supervisory (first-line) management начать обучение		supervisor, team leader, section chief
first-line management начать обучение		are responsible for assigning non-managerial employees to specific jobs and evaluating their performance.
large custormers начать обучение		key accounts
the grassroots начать обучение		the ordinary people in an organization
subordinates начать обучение		people supervise by supervisor
core business начать обучение		the main activity of the company that generates most of its profits
shareholder value начать обучение		financial benefits for the owners of the company
product portfolio начать обучение		the whole range of products that the company sells
brand loyalty начать обучение		when consumers are faithfull to a particular product
cost centre начать обучение		a business unit that spends money but does not generate revenue
earnings growth начать обучение		a continuing increase in profit
mission statement начать обучение		senior management's vision for the company
distribution channel начать обучение		how a product gets from the manufacturer to the end-user
coordinate начать обучение		organise people so that they work together effectively
assign начать обучение		give someone a job to do
implement начать обучение		carry out
ensure начать обучение		make certain that something happens
adapt начать обучение		change something to fit a new situation
monitor начать обучение		watch and measure sth carefully for a period of time to see how things changes
evaluate начать обучение		think about or test sth before deciding its value, suitability or effectiveness
determine начать обучение		control what sth will be; officially decide sth; find out
state-of-the-art products начать обучение		cutting edge products
tailor-made products начать обучение		customized products
one-stop shop начать обучение		all services provided in one place
a lack of managerial depth начать обучение		a lack of amount of knowledge and experience
outdated начать обучение		old fashioned
workflow начать обучение		progress of work done
direct costs начать обучение		production costs
indirect costs начать обучение		overhead costs
shortage начать обучение		a situation when you don't have enough of sth
over- reliance начать обучение		depending too much on sth
sales staff начать обучение		reps
saturation начать обучение		when everyone who wants a product already has it
SMART начать обучение		specific, measurable, agreed, realistic, time-specific

Business Handbook - unit 3 - corporate structures and strategy

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