WORDLIST 5 IDEAS

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adapt
Children may find it hard to adapt to a new school.
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to change your behaviour or ideas because it is necessary in a new situation
adaptar(-se)
adjust
We're gradually adjusting to the new way of working.
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to make small changes to the way you do things in order to get used to a new situation or condition
1 [transitivo] regular, ajustar 2 [intransitivo] adaptar-se, acostumar-se
effect
Global warming has had an effect on skin cancer.
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a change or result that happens because of an event or action
resultado consequência efeito
enable
The money enabled me to buy a house.
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to make it possible for someone to do
to enable sb to do sth permitir a alguém fazer alguma coisa [possibilitar]
harm
Too much sun can harm your skin.
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to damage or hurt someone or something
prejudicar
revolutionise
Technology is going to continue to revolutionise the way that we live.
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to completely change the way people do something or think about something
revolucionar
transform
The movie transformed Amy from an unknown schoolgirl into a star. The movie transformed Amy from an unknown schoolgirl into a star.
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to change something or someone completely, especially in a way that improves them
transformar
breakdown
He moved away after the breakdown of his marriage.
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the failure of a relationship or system
desagregação [de uma família], fracasso [de um relacionamento, em negociações] 2 avaria to have a breakdown ter uma avaria
breakthrough
Police have made a breakthrough in their hunt for the killers.
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an important new discovery or development
avanço ruptura novo progresso
downside
The downside of the plan is the cost.
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the bad part of something
desvantagem, lado negativo, inconveniente queda
drawback
The only drawback to a holiday in Scotland is the weather.
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a disadvantage
lado negativo, desvantagem
outcome
We will know the outcome of the election later tonight.
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the final result of a meeting, process etc
resultado
outlook
She has a positive outlook on life.
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your general attitude to life and the world
postura (em relação a alguma coisa), visão (de alguma coisa) perspectiva, prognóstico
trade-off
There is a trade-off between the risks and the benefits involved.
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a balance between two very different things
troca [n] compromisso [n] intercâmbio [n] cedência [n] equilíbrio escolha afrouxar
advertise
The poster advertising sportswear became really well known.
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to tell the public about a product or service in order to persuade them to buy it or use it
anunciar
break into
Many British singers have found it hard to break into the American market.
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to become involved in a new job or business activity
1 to break into a house/a shop etc. invadir uma casa/uma loja etc. 2 to break into a run/gallop/trot desatar a correr/galopar/trotar 3 entrar em alguma coisa, implantar-se em alguma coisa [numa área de atividade, num mercado]
dominate
The industry is dominated by five multinational companies.
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to control someone or something or to have more importance than other people or things
dominar
endorse
A major celebrity endorses our new products.
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to express support or approval of someone or something
endossar
enter
We worked hard to enter the Chinese
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to go or come into a place
entrar, ingressar
increase
I think we need to increase our prices to cover our costs.
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if you increase something, or if it increases, it becomes bigger in number, amount, or degree
aumentar
launch
We have launched a campaign to raise $50,000.
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to start something big or important
lançar [um ataque, uma campanha, um produto]
market
Our main overseas market is Japan.
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a particular country or area where a company sells its goods or where a particular type of goods is sold
mercado
price
The price of fuel has come down.
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the amount of money you have to pay for something
preço
product
The factory assembles the final product.
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something that is grown or made in a factory in large quantities, usually in order to be sold
produto
promote
We had a meeting to promote trade between Taiwan and the UK.
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to help something happen or be successful
1 promover [entendimento, etc.] 2 promover [um funcionário] 3 promover [um produto, um evento]
raise
We had to raise the price.
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to increase an amount, number or level
aumentar [os impostos, os preços, etc.]
reduce
They’re trying to reduce the price so that they can sell more.
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to make the price, amount, or size of something less or smaller
reduzir, reduzir o preço de
see a gap in
She saw a gap in the market and invented a product to meet that need.
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to identify a product or service that does not exist, so that there is an opportunity to develop that product or service and sell it
ver uma brecha, uma lacuna
set
It's very difficult to set the right price for a service.
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to decide and state how much something should cost
1 [transitivo] marcar [uma data, uma hora], estabelecer [uma meta, um objetivo]
bizarre
What a bizarre coincidence that we meet here.
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very unusual and strange
bizarro, estranho, esquisito
come up with
Is that the best excuse you can come up with?
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to think of an idea, answer etc
aparecer com, vir com
criticise
Ron does nothing but criticize and complain all the time.
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to express your disapproval of someone or something, or to talk about their faults
criticar
develop
I think we need to develop our ideas further.
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if something develops, or if you develop it, it gets bigger or becomes more important
desenvolver
dreadful
What dreadful weather!
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very bad or unpleasant
péssimo, terrível
predictable
It was an entertaining but predictable film.
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behaving or happening in the way that you expect, and not different or interesting
previsível
reject
Sarah rejected her brother's offer of help.
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to refuse to accept, believe in, or agree with something
rejeitar
unrealistic
She had rather unrealistic expectations of marriage.
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unrealistic ideas are not sensible or based on what is really likely to happen
pouco realista
brand
I love this new brand of soap.
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a product that a particular company makes
marca
built-in
We have built-in cupboards in our kitchen.
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fixed permanently somewhere and not possible to remove
embutido, incorporado [armário, forno, microfone, etc.]
campaign
Have you been following the American election campaigns?
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a series of actions intended to achieve a particular result relating to politics or business, or a social improvement
campanha
cold call
Cold calls are such a nuisance.
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to telephone or visit someone you have never met before and try to sell them something
ligação de telemarketing
commercial
Some TV commercials are really memorable.
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an advertisement on television or radio
anúncio comercial
eco-friendly
I try to buy eco-friendly products.
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not harmful to the environment
respeitador de ambiente
energy-efficient
Lighting is now more energy-efficient.
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working well without wasting energy
energicamente eficiente

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