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Вопрос		Ответ
brand stretching начать обучение		using an existing name on another type of product
brand loyalty начать обучение		the tendency to always buy a particular brand
brand image начать обучение		the ideas and beliefs people have about a brand
brand awareness начать обучение		how familiar people are with a brand (or its logo and slogan)
product launch начать обучение		the introduction of a product to the market
product lifecycle начать обучение		the length of time people continue to buy a product
product range начать обучение		the set of products made by a company
product placement начать обучение		when products are used in films or TV programmes
product endorsement начать обучение		the use of a well-known person to advertise products
market leader начать обучение		the best-selling product or brand in a market
market research начать обучение		information about what consumers want or need
market share начать обучение		the percentage of sales a company has
market challenger начать обучение		the second best-selling product or brand in a market
market segment начать обучение		customers of a similar age, income level or social group
market follower начать обучение		a company that follows what the leader in its sector does
peak travel начать обучение		when the largest number of people are traveling
subsidiary начать обучение		a company which is at least half-owned by another company
factory / plant начать обучение		a large builging or group of buildings where goods are made
call centre начать обучение		an office where people answer questions and make sales over the phone
service centre начать обучение		a place where faulty products are mended
headquarters / head office начать обучение		the main office or building of a company
distribution centre начать обучение		a building from which goods or supplies are sent to factories, shops or customers
warehouse начать обучение		a building for storing goods in large quantities
outlet начать обучение		a place through which product are sold
publicity stunt / gimmick начать обучение		an organized action designed to attract potencial clients' attention
demand начать обучение		what customers actually want from the market
supply начать обучение		what the market actually offers to customers
budget начать обучение		money for an advertising over a particular period of time
marketing mix начать обучение		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company начать обучение		a company that created companies under it and controls them
pitch начать обучение		what the sales rep says to the potential customer
repositioning начать обучение		changing an image and strategy of brand or product in a market
merchandising начать обучение		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in начать обучение		go to desk at a hotel / airport to say you have arrived
frequent flyer points начать обучение		award by airlines to reward customer loyalty
lounge начать обучение		a room in a hotel / an airport where people can sit and relax
upgrade начать обучение		change to a better seat or level of service
boarding pass начать обучение		a card you mast show in order to get on a plane
ground staff начать обучение		all the people who work at an airport, but not the pilots or cabin crew
initiatives начать обучение		important new plans to achieve an aim
accomplishements начать обучение		success in doing something
autonomy начать обучение		independence / freedom to make your own decisions
empowerment начать обучение		giving people the power to do something
faculty начать обучение		teaching staff
slogan начать обучение		a short phrase that is easy to remember
press coverage начать обучение		newspapers and magazines
design features начать обучение		an important, interesting or typical part of something
campaign начать обучение		a promotional, advertising activity over a particular period of time
suppliers начать обучение		people or companies who / which deliver services
department начать обучение		a larger organisation is often divided into smaller units, reffered to us...
marketing начать обучение		matching what the business organization produces with what customers want
niche начать обучение		a small, specialised part of a market
junk mail начать обучение		letters about products and services which you haven't ask for and probably don't want
hype начать обучение		promoting a product or service with exaggerated or intensive publicity
brand начать обучение		a product which can be recognized by its name
upmarket начать обучение		aiming at the luxury end of the market
downmarket начать обучение		aiming at the mass end of the market
sponsorship начать обучение		supporting a cultural or sporting enterprise in return for advertising
crowded market начать обучение		one with too many competing products
reposition начать обучение		change the image of product or service
mailshot начать обучение		when the same letter is sent to a large number of possible buyers
brochure начать обучение		a booklet giving information about company's products or services
junky начать обучение		drug addict
introduction, growth, maturity, decline начать обучение		particular stages in product's existance consist of...
shareholders начать обучение		people owning shares in a company
wholesaler начать обучение		a business selling products to other shops or business, not individual customers
agenda начать обучение		a plan of the meeting
item on the agenda начать обучение		a particular point on the plan of the meeting
a red-eye flight начать обучение		the flight which is very early, at the crack of dawn
a white knuckle flight начать обучение		the flight which is scary, with turbulences
open ticket начать обучение		the ticket without specified date of return
a cheaper ticket oprion начать обучение		the ticket with a discount
to receive a stand-by passenger status начать обучение		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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