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Вопрос		Ответ
market начать обучение		all the potential customers share a particular need or want
marketing начать обучение		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 начать обучение		research, product development, distribution, advertising, promotion, product improvement
6 P начать обучение		product, price, promotion, place, packaging, ppl
market leader начать обучение		firm with a much larger market share than its competitors
market challenger начать обучение		a company that number two in an industry, but which would like to become nr1
market follower начать обучение		a smaller company in an industry, more or less content with its existing market share
market nichers начать обучение		small, specialised companies, which target segments within segments
monopoly начать обучение		a market in which one single producer can fix an artifically high price
oligopoly начать обучение		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel начать обучение		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly начать обучение		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly начать обучение		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage начать обучение		a feature that makes you stand out
selling point начать обучение		feature which makes your product sell well
point of sale начать обучение		place where we sale
market driven economy начать обучение		an economy controlled by market forces rather than by government action
price skimming начать обучение		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle начать обучение		introduction, growth, maturity, decline
economies of scale начать обучение		a proportionate saving in costs gained by an increased level of production
market penetration strategy начать обучение		selling the product at as low a price as possible in order to attain a large market share
product recall начать обучение		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing начать обучение		marketing in which customers do not realize they are being marketed to
e-marketing начать обучение		using electronic media like email or SMS to promote products
direct marketing начать обучение		promoting products to target customers, eg through addressed mail
product placement начать обучение		putting products or references to product in media like films
viral marketing начать обучение		marketing that spreads from consumer to consumer, often online
advertising начать обучение		persuading ppl to buy a product or service by announcing it on eg TV
4 C начать обучение		customer solution, cost, convienience, communication
mix coherency начать обучение		refers to how well the components of the mix are blended together
mix dynamics начать обучение		refers to how the mix is adapted to a changing business environment
determining market segmentation начать обучение		is about adapting the marketing mix to different customer subgroups

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