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Вопрос		Ответ
(market) adaptation начать обучение		the process of changing to suit different conditions
(product) feature / USP (unique selling point) начать обучение		something that makes a product, machine, or system different, and usually better, than others of a similar type
(product) portfolio начать обучение		the range of products or services that a company offers, or the businesses that someone owns
adapt начать обучение		to change, or to change something, to suit different conditions or uses
Advertising campaign начать обучение		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
advertising campaign начать обучение		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
Anchor начать обучение		Someone or something that gives support when needed
aspire начать обучение		To want something very much or hope to achieve something or be successful
Be intent on sth начать обучение		To be determined to do or achieve something
brand начать обучение		a type of product made by a particular company
brand extension начать обучение		the process of using an existing brand name to introduce new products or services
brand identity начать обучение		a set of ideas and features that a company wants people to connect in their minds with its products or brand
brand image начать обучение		a set of features and ideas that customers connect in their minds with a particular product or brand
brand positioning начать обучение		a company's decision about how a product is marketed in relation to its other products, and to competitors' products
brewed начать обучение		warzone
Bring out a product начать обучение		To produce product to sell to the public
bring sth out/launch начать обучение		to produce something to sell to the public
budget начать обучение		The amount of money you have avaible to spend
Carry out начать обучение		Conduct
Chairman начать обучение		A person in charge of a meeting or organization
Chief Executive начать обучение		The person with the most important position in a company or organization
competition начать обучение		A situation in which someone is trying to win sth or be more successful that someone else
Competitive advantage начать обучение		The condition that makes a business more successful than the businesses it is competing with, or particular thing that makes it more successful
consumer начать обучение		A person who buys goods for their own use
Cultural background начать обучение		the things relating to the habits, traditions, and beliefs of a society that can be seen behind the main things or people in a picture
Customer начать обучение		A person who buys goods or a service
Customer base начать обучение		people who buy or use a particular product or service
customer base начать обучение		the people who buy or use a particular product or service
Customer profile начать обучение		a document that lists pain points, interests, buying patterns, and demographic characteristics of a company's customers
customer profile начать обучение		detailed information about a particular customer
customer profile начать обучение		a description of a business's typical customers
customer retention начать обучение		the fact of keeping a customer for a period of time
Declining market начать обучение		nnual industry revenues are in steady decline due to some combination of market saturation, decline in size of the target market, and/or introduction of a replacement product or technology
deliberate начать обучение		Sth intentional or planned, intended
dilute начать обучение		To make material weaker or less pure by mixing it with another substance
Discerning начать обучение		Showing good judgement, especially about style and quality
discount начать обучение		a reduction in the usual price
Distinction начать обучение		A difference between two similar things
distributor начать обучение		A person/organization that supplies goods to shops/other companies
distributor начать обучение		a person or organization that supplies goods to shops and companies
domestic начать обучение		(domestic market = home market)
domestic начать обучение		Relating to a person’s own country
drawback/disadvantage начать обучение		wada / wada
economic начать обучение		Relating to trade, industry, and money; making a profit
economical начать обучение		Not using a lot of fuel, money
focus group начать обучение		a group of people who have been brought together to discuss a particular subject in order to solve a problem or suggest ideas
Free sample начать обучение		A small amount of sth that shows someone thinking of buying it what it is like without paying
get into начать обучение		To become interested in an activity or subject, or star being involved in an activity
global expansion начать обучение		When company wants to play significant role in the world.
globalise начать обучение		To spread or operate internationally
go into начать обучение		To start doing a particular type of work
headquarters начать обучение		To have main offices of organization in particular place
heritage начать обучение		Feature belonging to the culture of particular society, such as traditions, languages, o building, that were created in the past and still have historical importance
intent начать обучение		Giving all your attention to something
international начать обучение		involving more than one country
internationalise начать обучение		to bring something under the control or protection of two or more nations; to make something international
introduce начать обучение		to put something into use, operation, or a place for the first time
Introduce a product начать обучение		To put product into use for the first time
key/signature products начать обучение		the most known/important products of the company
launch начать обучение		to begin something such as a plan or introduce something new such as a product
Launch a product начать обучение		To introduce a new product
Lay the groundwork начать обучение		Work that is done as a preparation for work that will be done later
luxury goods начать обучение		Expensive things that are pleasant to have but are not necessary
manufacture начать обучение		To produce goods in large numbers, usually in a factory using machines
market начать обучение		The people who might want to buy something, or a part of the world where something is sold
Market development начать обучение		a strategic step taken by a company to develop the existing market rather than looking for a new market. The company looks for new buyers to pitch the product to a different segment of consumers in an effort to increase sales
market niche начать обучение		an opportunity to provide a product or service that no other company provides
market penetration начать обучение		a process in which a product or brand becomes bought, used, or known by more and more people
market research начать обучение		the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought
market sector начать обучение		a part of an industry, or a group of customers, products, etc. that are similar in some way
market segment начать обучение		a group of possible customers who are similar in their needs, age, education, etc.
market segmentation начать обучение		the dividing of all possible customers into groups based on their needs, age, education, income, etc.
marketing начать обучение		the business activity that involves finding out what customers want, using that information to design products and services, and selling them effectively
marketing mix начать обучение		the combination of actions a company uses when selling a product or service. These are often described as the four Ps (= product, price, place, and promotion)
Marketing plan начать обучение		an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market
marketing strategy начать обучение		a long term plan for a campany to develop and stay competitive
Mature markets начать обучение		Market that has been saturated with growth slowing
policy начать обучение		A set of ideas or a plan of what to do in paricular
politics making organizations, or people who try to influence the way a country is governed начать обучение		The activities of the government, members of law
Powerhouse начать обучение		A country/organization, or person with a lot of influence
Product feature users and differentiate a product in the market начать обучение		a product's traits or attributes that deliver value to end
product placement начать обучение		a way of advertising a product by supplying it for use in films or television programmes
Product portfolio начать обучение		the collection of all the products or services offered by a company
promotion начать обучение		Activities to advertise sth, the act of encouraging sth to happen
questionnaire начать обучение		a list of questions that several people are asked so that information can be collected about something
Raw materials начать обучение		materials in a natural state, without having been through any chemical or industrial process
relentlessly начать обучение		In an extreme way that continues without stopping; in a strict, cruel or determined way
retailer начать обучение		A person/business that sells goods to the public
retailer начать обучение		a person, shop, or business that sells goods to the public
retain начать обучение		To keep or continue to have something
revenue начать обучение		The income that government receives regularly
rival начать обучение		A person/group etc. competing with others for the same thing or in the same area
rivalry начать обучение		A situation in which people/companies compete with each other for the same thing
sample начать обучение		a small amount of something that shows you what the rest is or should be like
Seduce (atract) начать обучение		To persuade someone to do something that they would not usually consider doing by being very attractive and difficult to refuse
sell начать обучение		To give something to someone else in return for money
set up начать обучение		To start a new business
slogan начать обучение		a short easily remembered phrase, especially one used to advertise an idea or a product
special offer начать обучение		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
survey начать обучение		an examination of opinions, behaviour, etc., made by asking people questions
To enter sth начать обучение		To come into a place
trade начать обучение		Activity of buying and selling goods between people or countries
Traditional markets начать обучение		any type of marketing that isn't online
upmarket начать обучение		goods are very high quality and intended to be bought by people who are quite rich
weaken начать обучение		To become less strong or effective
wealthy начать обучение		Rich/having a lot of money
Withdraw a product начать обучение		To stop selling a product
worldwide начать обучение		existing or happening in all parts of the world
delude начать обучение		to make someone believe something that is not true
realm начать обучение		an area of interest or activity:
Maintain (to keep) начать обучение		To keep
To be anchored начать обучение		To be strongly connected
Emerging начать обучение		Starting to exist
To account for начать обучение		to explain the reason for something or the cause of something:
privileged начать обучение		Having advantages because of your wealth, social position etc
quantity начать обучение		Amount or number of sth
heritage начать обучение		features belonging to the culture of a particular society, such as traditions, languages, or buildings, that were created in the past and still have historical importance
inherit начать обучение		to receive money, a house, etc. from someone after they have died
Product начать обучение		something that is made to be sold, usually something that is produced by an industrial process or, less commonly, something that is grown or obtained through farming:
Clothing начать обучение		clothes, especially clothes of a particular type or those worn in a particular situation:
Exporter начать обучение		a person, country, or business that sells goods to another country:
Domestic начать обучение		relating to a person's own country:
improve начать обучение		to (cause something to) get better:
offer начать обучение		to provide or supply something
Move начать обучение		to (cause to) change position:
Political начать обучение		relating to politics:
Wholesaler начать обучение		someone who buys and sells goods in large amounts to shops and businesses:
Developing начать обучение		growing or becoming stronger or more advanced
too начать обучение		in addition, also
Report начать обучение		a description of an event or situation
Overseas начать обучение		(foreign) in, from, or to other countries
Brainstorm начать обучение		to suggest a lot of ideas for a future activity very quickly before considering some of them more carefully
Government начать обучение		the group of people who officially control a country
Income начать обучение		a company's profit in a particular period of time
A expanding market начать обучение		Business is increasing in a market
A special offer+I183: I194 начать обучение		a product or service that is sold at a lower than usual price in order encourage people to buy or use it, or the act of offering goods and services in this way
A balance sheet начать обучение		a statement that shows the value of a company's assets (= things of positive value) and its debts
A single market начать обучение		the system of free trade that exists between countries belonging to an economic area such as the European Union
the exchange rate начать обучение		the rate at which the money of one country can be changed for the money of another country
Market leader начать обучение		the company that sells most of a product or service in a particular market:
Market survey начать обучение		an examination of what people want to buy, how to communicate with them through advertising, what competitors are doing, etc.:
sales forecast начать обучение		a statement of what the amount or value of a company's sales is likely to be in the future, based on information available now about the market, past sales, etc.:
anchored начать обучение		Strongly connected
Signature products начать обучение		Produkty sygnowane
List price начать обучение		the price of something, suggested by the company that makes it
refinery начать обучение		a factory where substances in their natural state, such as oil or sugar, are made pure

class 1-6

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