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Вопрос		Ответ
Combines all of its marketing goals into one plan A company’s plan that identifies how it will use matketing to achive its goals начать обучение		Marketing strategy
Describes activitIes involved in achieving specigic marketing objectives within a set timeframe A formal, written document that directs a company’s activities for a specific period of time начать обучение		Marketing plan
Actions used by a company which are usually known as 4Ps: product, price, place, promotion The combination of actions a company uses when selling a product or service. These are often described as four Ps(product, price, place, promotion) начать обучение		Marketing mix
Adjuating market strategies when entering foreign markets The process of changing to suit a different market начать обучение		Market adaptation
Dividing the market into groups of buyers with the same needs A process of dividing a market into meaningful, relatively similar, and identifiable segments or groups начать обучение		Market segmentation
a process in which a product or brand becomes bought, used, or known by more and more people Company growth by increasing sales of current products to current market segments without changing the product начать обучение		Market penetration
Not obvious way to promote products by placing it in film or television program A strategy that involves getting a product, service, or company name to appear in a movie, television show, radio program, magazine, newspaper, video game, etc. начать обучение		Product placement
Collection of all the products or services offered by a company All the products a company has available for customers at any one time начать обучение		Product portfolio
Characteristics of your product that describes its appearance components and capabilities A basic, physical, or extended attribute of a product or purchase начать обучение		Product feature
Description of a customer or set of customers that includes buying patterns, creditworthiness and purchase history A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence начать обучение		Customer profile
The clients to whom a business sells products and services The group of customers a business sells its products to начать обучение		Customer base
Ability of a company or product to retain its customers over some specifird period The practice of keeping customers by building long-term relationships начать обучение		Customer retention
Shaping brand among customers in the way that they will remember it more than others A branding stratedy in which marketers create a certain image or impression of a brand as compared to those of competitor’s brands начать обучение		Brand positioning
Visible elements of a brand (colors, design, logotype, name, symbol) that togerher create the brand in customers mind The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in customers’ minds начать обучение		Brand identity
Launching a new product by using an existing brand name on a new product in a different category Extending an existing brand name to new product categories начать обучение		Brand extansion
A programme of activities over a period of time with the aim of persuading(przekonać) the public to buy a product начать обучение		New advertising campaign
The person who has the higheat position in a company начать обучение		Chief executive
The makers of clothes, shoes etc. in new and changing styles начать обучение		Fashion producer
The organisation that makes expensive things bought for comfort and pleasure, not for basic needs начать обучение		luxury-goods company
Possibility for future development and expansion начать обучение		Growth potential
1. Able to talk and express yourself clearly. 2. Logical and well organized; easy to understand and clear 1. Zrozumiały 2. Logiczny / Spójny начать обучение		Coherent
Able to express thoughts and feelings easily and clearly, or showing this quality Jasno wysławiający się / Elokwentny начать обучение		Articulate
Able to persuade somebody to do or believe something Przekonujący начать обучение		Persuasive
Able to speak read or write a language especially a foreign language, easily and well Biegły, Płynny начать обучение		Fluent
Able to use language and express your opinions well, especially when you are speaking in public Elokwentny, Wygadany начать обучение		Eloquent
A business company owned or controlled by another company Filia, Oddział начать обучение		Subsidiary
Expressed clearly and in a few words Konkretny, Zwięzły начать обучение		Succint
Hesitating before doing something because you do not want to do it or because you are not sure that it is the right thing to do Niechętny начать обучение		Reluctant
Important client Kluczowi klienci начать обучение		Key account
Information about how much things cost Cennik начать обучение		Price list
A large exhibition, generally held at the same place and same time periodically, at which companies maintain booths to promote the sales of their products Targi начать обучение		Trade fair
A lively and confident person who enjoys being with other people Ekstrawertyczny, Otwarty, Towarzyski начать обучение		Extrovert
Main office Siedziba начать обучение		Headquaters / Head office
Not available in shop Nie mieć na stanie начать обучение		Out of stock
Not clear Niejasny, Niewyraźny, Mało precyzyjny начать обучение		Vague
Not large, strong or improtant enough for a particular purpose Niedostateczny начать обучение		Insufficient
Stop giving or offering something to somebody Wycofać z rynku начать обучение		Withdrawn from the market
The person with the most important position in a company Prezes начать обучение		CEO
The quality of doing something well with no waste of time or money Wydajność, Skuteczność начать обучение		Efficiency
Reacting quickly and in a positive way Żywo reagujący начать обучение		Responsive
Slow or unwilling to show a feelings or express opinions Powściągliwy начать обучение		Reserved
Slow to speak or act because you feel uncertain, embarrassed or unwilling Niezdecydowany начать обучение		Hesitant
To arrange to have an order Złożyć zamówienie начать обучение		Place an order
To be unable to pay what you owe, and having had control of your financial matters given, by a law court, to a person who sells your prooerty to pay your debts Zbankrutować начать обучение		To go bankrupt
To make a serious promise or decision Przysięgać начать обучение		Vowed to
To make cartain that something is done or happens Zapewnić, Upewnić się, Dopilnować начать обучение		To ensure
To make it possible for somebody to do something Umożliwić начать обучение		Enable
To make something clearer or easier to understand Wyjaśnić начать обучение		Clarify
To miss a point in time by which something must be done Nie dotrzymać terminu начать обучение		Miss deadline
To officially choose someone for a job Mianować начать обучение		Appoint
To send on Przekazać, Przekierować, Przesłać начать обучение		Forward
To talk about somebody/something in a confused way, especially for a long time Rozwodzić się nad czymś, Przynudzać начать обучение		Ramble
To upset or insult sb Obrazić kogoś начать обучение		Cause offence
Unable to relax or express your feelings inna natural way Skrępowany начать обучение		Inhabited
Very long and confused Rozwlekły, Chaotyczny начать обучение		Rambling
With your attention directed to what you want to do; with very clear aims Skupiony, Skoncentrowany начать обучение		Focused
A set of unique features of a company and its products that are perceived by the target market as significant and superior to those of the competition начать обучение		Competitive adventage
One who competes or is a rival of another business enterprise Konkurent начать обучение		Competitor
A person or organization that helps another organization sell its goods and servuces to customers Dystrybutor начать обучение		Distributor
A small group of individuals who are led in discussion by a professional consultant in order to gather opinions начать обучение		Focus group
A small amount of a product which you are given to try or taste Darmowa próbka начать обучение		Free sample
Possibility for future development and expansion Potencjał wzrostu начать обучение		Growth potential
Countries with cheap labor начать обучение		Low-cost countries
Goods that were not necessery to support life; made life more enjoyable Dobra luksusowe начать обучение		Luxury-goods
A group of buyers and sellers of particular good or service Rynek начать обучение		Market
A relatively small group of consumers who have a unique set of needs and who typically are willing to pay a premium price to a firm that specializes in meeting those needs Nisza rynkowa начать обучение		Market niche
The activity of gathering information about customers’ needs and preferences Badanie rynku начать обучение		Market reaserch
Unprocessed natural products used in production начать обучение		Raw materials
An intermediary who sells to customers Pośrednik начать обучение		Retailer
One of the smaller groups or amounts that a larger group or amount can be divided into начать обучение		Segment
A company’s most important products Najważniejszy produkt начать обучение		Signature products
A type of situation analysis in which political, economic, sociological and technological factors are examined to chart an organization’s long-term plans начать обучение		Step
A planning tool used to analyze an organization’s strengths, weaknesses, opportunities, and threats начать обучение		Swot
To form the total of something начать обучение		To account for
To adjust or change to suit conditions Dostosować się начать обучение		To adapt
To make something become international начать обучение		To internationalise
To introduce a new product начать обучение		To launch a product
To advertise and offer goods for sale Handlować начать обучение		To market
Any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress this in their marketing начать обучение		Unique selling point
A real-time event transmitted over the internet Transmisja internetowa начать обучение		Webcast
A marketing intermediary that sells to other organizations Hurtownik начать обучение		Wholesaler
To give the main facts in a short, clear way Powiedzieć coś w paru słowach начать обучение		To put it in a nutshell
To talk about the most important thing Mówić do rzeczy начать обучение		To get straight to the point
To hear about sth because the information has been passed from one person to another innconversation Dowiedzieć się o czymś pocztą pantoflową начать обучение		To hear it on the grapevine
To give the latest information Objaśnić komuś sytuację начать обучение		To put someone in the picture
To not underatand something Źle coś zrozumieć /zimterpretować начать обучение		To get the wrong end of stick
To share similar opinions and ideas Nadawać na tych samych falach начать обучение		To be on the same wavelenght
To fail to understand anything Nie móc się połapać, nie móc się zrozumieć начать обучение		Can’t make head nor tail of it
To not understand someone Nie dogadywać się, mówić o dwóch zupełnie różnych rzeczach начать обучение		To talk at cross
To delay talking about something Owijać w bawełnę начать обучение		To beat about the bush
To be told sth by someone who has direct knowledge of it Dowiedzieć się o czymś z pierwszej ręki/ z pewnego źródła начать обучение		To get it streight from the horse’s mouth
To try to communicate with an unresponsive person Mówić jak do ściany, Rozmawiać z kimś kto nie słucha начать обучение		To be like talking to a brick wall
To include someone in group communication начать обучение		To keep someone in the loop
To make stronger Cementować начать обучение		To cement
To nurture Kultywować начать обучение		To cultivate
To support or praise Sprzyjać начать обучение		Encourage
To stimulate, promote, encourage Pielęgnować начать обучение		Foster relations
To keep Utrzymać начать обучение		Maintain
To repair Odbudować начать обучение		Restore relations
To start again Wznowić начать обучение		Resume relations
To reinforce Wzmocnić начать обучение		Strenghten
To end something suddenly Zakończyć, Zerwać начать обучение		Cut off
To make it difficult for something to cultivate in the normal way Przerwać, Zakłócić начать обучение		Disrupt
To put something in a situation where there is a risk of failling or being harmed Zagrażać, Narażać na szwank начать обучение		Jeopardise
To end a relationship with someone Zerwać kontakty, Stosunki начать обучение		Sever
To make something unpleasant or unfriendly Psuć, Pogarszać начать обучение		Sour
To make someone less confident or make something weaker Podkopać начать обучение		Undermine
To start having a relationship or communicating with another company Nawiązywać kontakty начать обучение		Establish
To make space начать обучение		To make a room
To make use of a source of energy, knowledge, etc. that already exists начать обучение		Tap into
A meeting начать обучение		Get together
The fact of being responsible for your decisions or actions and expected to explain them when you are asked Odpowiedzialność начать обучение		Accountability
To choose for an office or position Mianować начать обучение		To appoint
Important or powerful people who you know and who will help you Znajomości начать обучение		Connections
Interact with other people to exchange information and develop contacts, especially to further one’s career начать обучение		Networking
The former male and female students of a school, college or uniwersity Absolwenci начать обучение		Alumni
A legal document giving official permission to do something начать обучение		Licence
A person who attempts to make a profit by starting a company or by operating alone in the business world Przedsiębiorca начать обучение		Entrepreneur
Continue; happen начать обучение		Carry on, Go on
To prepare something, usually something official, in writing начать обучение		Draw sth up
Anticipate (spodziewać się) with pleasure начать обучение		Look forward to
To arrange Zakladac np. biznes, Planować начать обучение		Set up
To disappoint начать обучение		Let sb down
Appear Okazać się начать обучение		Turn out
To cancel начать обучение		Call sth off
Arrive and register at a hotel or airport начать обучение		Check in
Change sth into sth successful начать обучение		Turn round
To be successful or develop in a particular way начать обучение		Work out
To strenghten, develope начать обучение		Build up
To postpone Przełożyć начать обучение		Put off
To meet another person in order to do something together начать обучение		Meet up
Have a good relationship начать обучение		Get on well
A statememt that something is wrong or not satisfactory Skarga, Reklamacja начать обучение		A complaint
Specoalized knowledge (in a particular field); expert skill начать обучение		Expertise
A co-worker, an associate Kolega z pracy начать обучение		Coleque
Self-employed (usually worked for various different companies not just one) начать обучение		To work freelance
Someone you don’t know very well начать обучение		Acquaintance
1. A total amount of goods or services sold by a company during a particular period of time. 2. The amount of money that a company gets from sales during a particular period 1. Obrót- szybkość sprzedaży jakiegoś produktu 2. Obrót finansowy начать обучение		Turn over

Business English

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