brands and products

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Вопрос		Ответ
the tendency to always buy a particular brand начать обучение		brand loyalty
how familiar people are with a brand начать обучение		brand awareness
the ideas and beliefs people have about a brand начать обучение		brand image
using an existing name on another type of product начать обучение		brand stretching
the title given to a product by the company that makes it начать обучение		brand name
the introduction of a product to the market начать обучение		product launch
the length of time people continue to buy a product начать обучение		product lifecycle
the set of products made by a company начать обучение		product range
when products are used in films or TV programmes начать обучение		product placement
the use of a well-known person to advertise products начать обучение		product endorsement
the best-selling product or brand in a market начать обучение		market leader
information about what consumers want or need начать обучение		market research
the percentage of sales a company has начать обучение		market share
the second best-selling product or brand in a market начать обучение		market challenger
customers of a similar age, income level or social group начать обучение		market segment
to become completely known, felt, or understood. начать обучение		to sink in
to lose your job because your employer no longer needs you начать обучение		to be made redundant
losing a job because of the companies problem начать обучение		being laid off
change without progress начать обучение		a sideways move

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