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Вопрос		Ответ
tendency to always buy a particular brand начать обучение		loyalty
the ideas and beliefs people have about a brand начать обучение		image
using an existing name on another type of product начать обучение		stretching
how familiar people are with a brand (or its logo and slogan) начать обучение		awareness
the name given to a product by the company that makes it начать обучение		name
the introduction of a product to the market начать обучение		launch
the lenght of time people continue to buy a product начать обучение		lifecycle
the set of products made by a company начать обучение		range
when products are used in films or TV programmes начать обучение		placement
the use of a well-known person to advertise products начать обучение		endorsement

branding 2