→ Brand Management → Начать обучение / Скачать MP3 карточки

Вопрос		Ответ
the tendency to always buy a particular brand начать обучение		brand loyalty
the ideas and beliefs people have about a brand начать обучение		brand image
using an existing name on another type of product начать обучение		brand stretching
how familiar people are with a brand (or its logo and slogan) начать обучение		brand awareness
the title given to a product by the company that makes it начать обучение		brand name
the introduction of a product to the market начать обучение		product launch
the length of time people continue to buy a product начать обучение		product lifecycle
the set of products made by a company начать обучение		product range
when products are used in films or TV programmes начать обучение		product placement
the use of a well-known person to advertise products начать обучение		product endorsement
the best-selling product or brand in a market начать обучение		market leader
information about what consumers want or need начать обучение		marker research
the percentage of sales a company has начать обучение		market share
the second best-selling product or brand in a market начать обучение		market challenger
customers of a similar age, income level or social group начать обучение		market segment

Brand management