Angielski 2

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High-ceiling
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Wysoki sufit- A large room with high ceiling
Seduced by the charms
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Uwiedziony przez uroki attract (someone)
Headquarters
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Centrala. Place from which an organization or a military is controlled; the people who work there
world's wealthy and discerning
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świat zamożny i wymagający
Discern (verb)
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Discern (czasownik) to know, recognize or undersrand sthDisce
Deliberate
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Celowy
expended
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wydatkowane spend or use up energy time etc.
anchored as firmly as it can be
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zakotwiczona rodzina to sic sth firmly in position so that it cannot move
Familly roots
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Rodzinne korzenie the origin or basis of sth
Heritage
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Dziedzictwo, the history, traditions, and qualities that a family has had for many years and that is consired an amportant part of its character
Signature products
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Produkty sygnowane. A paarticular quality that makes sth different from other similar things and makes it easy to recognize
Raw material (adj, noun)
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Surowiec in its natural state, not yet changed, used or made into sth else
Chairman
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Przewodniczący. The person in charge of a meeting, who tells people when they can speak, etc. The person in charge of a company
Chief executive CEO
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Szef. The person with the highest rank in a company or an organization. Chief executive the President of the US
In common with sb/sth
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Wspólnie z. to have the same interests, ideas, same features. In the same way
Capturing consumers
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Przechwytywanie konsumentów. To succeed in getting control of sth that other people are also trying to control. To gain customers
Luxury goods makers
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Luksusowi dobrzy producenci. A person, company, or piece of equipment that makes or produces luxury goods
aspire to sth verb
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aspirują do sth/ to have strong desire to achive or to become syh
aspiring (adjective) aspirations
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aspirujący (przymiotnik) wanting to start career, be successful in life
mature market
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Dojrzały rynek. Fully grown and developed market
To achive it
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Aby to osiągnąć. To succed in reaching a particular goal
Achive synonym
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Acoomplish
Quality
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Jakość. The standard of sth whem its compared to other things like it
Quantity
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Ilość/ An amount or a number of sth
Globalisation/ Globalise/ global
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Globalizacja when company operates sth all around the world
relentlessly (adverb)
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nieubłaganie (przysłówek). Not stopping or getting less strong
relentless (adjective)
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bezwzględny (przymiotnik)
One key vision
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Jedna kluczowa wizja Main idea
Mainteining sth
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Utrzymywanie czegoś. To make sth continue at the same level, standard. Synonim keep
Competitors
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Zawodnicy. A person or an organization that compets againts others, especially in buisness
Admires somebody
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Podziwia kogoś. To respect sb for what they are or for what they have done
distinction between
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rozróżnienie między. A clear difference or contrast especially between people or things that are similar or related
strategy
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Strategie. A plan that is intended to achieve a particular purpose
Groundwork
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Podkład. Work that is done as preparation for other work that will be done later
Diluting the brand
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Osłabianie marki. To make sth weaker or less effective
To account for
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W celu uwzględnienia, they resond
Revenues
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Przychody. The money that organization receives from its business
Growth potential
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Potencjał wzrostu. An increase in the size, amount
Competing producer
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Konkurencyjny producent.
Ability to produce
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Zdolność do produkcji. The fact that sb is able to produce
Luxury goods
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Dobra luksusowe. Expensive things and enjoyable but not essential
Inherited
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Dziedziczny. To receive money, property from sb when they die
Competitive advantage
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Przewaga konkurencyjna... To gain a CA over rival companies
Discerning process
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PROCES ROZZSZERZANIA
privilaged
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having special rights, advantages, or immunities.
To be intent on something
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Być nastawionym na coś
Priority/ Prorites
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Priorytet / Prority
ought to do something
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powinien coś zrobić
goal
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cel, the object of a person's ambition or effort; an aim or desired result.
modernity/modern
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nowoczesnośćthe quality or condition of being modern.
maintaining
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utrzymanie, provide cause or enable (a condition or state of affairs) to continue.
revenues
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przychody income, especially when of a company or organization and of a substantial nature.
To grow
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Rosnąć become larger or greater over a period of time; increase.
Traditional markets
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Tradycyjne rynki. refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.
Global advantage
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Globalna przewaga
Competitive advantage
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Przewaga konkurencyjna a condition or circumstance that puts a company in a favorable or superior business position.
Product portfolio
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Oferta produktów is the collection of all the products or services offered by a company.
Marketing strategy
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Strategia marketingowa. a plan of action designed to promote and sell a product or service.
Market segmentation
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Segmentacja rynku. The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs
Customer retention
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Utrzymanie klienta to help companies retain as many customers as possible,
Brand identity
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Tożsamość marki how a business presents itself to, and wants to be perceived by, its consumers. Brand identity is distinct from brand image.

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