→ Advertising → Начать обучение / Скачать MP3 карточки

Вопрос		Ответ
ad blocking начать обучение		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency начать обучение		a company that produces advertisements
advertising campaign начать обучение		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware начать обучение		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration начать обучение		repetition of a sound
alluring начать обучение		attractive; also fetching
banner начать обучение		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore начать обучение		a huge number of products on sale at ridiculously low prices
billboards начать обучение		(US) very large boards used for advertising
hoardings начать обучение		(UK) very large boards used for advertising
blatant lie начать обучение		very obvious and intentional lie
bombard начать обучение		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash начать обучение		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand начать обучение		a type of product made by a particular company and sold under a particular name
brand awareness начать обучение		the degree to which people are familiar with or prefer a particular brand
catchy jingles начать обучение		easy to remember tune or song
classified ads начать обучение		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait начать обучение		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break начать обучение		a short interruption of a television or radio programme to broadcast advertisements
consumer goods начать обучение		products that people buy for their own use
creative brief начать обучение		a document that gives details of what should be considered when something is being designed or advertised
direct mail начать обучение		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing начать обучение		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching начать обучение		attractive; also alluring
flyers начать обучение		sheets of printed information advertising something
good/best value for money начать обучение		(UK) used in reference to something that is well worth the money spent on it
implicit начать обучение		suggested but not communicated directly
in the lap of luxury начать обучение		in a very luxurious way
informative начать обучение		providing a lot of useful information
innovative начать обучение		original and interesting
logo начать обучение		a design or symbol used by a company to advertise its products
mail shot начать обучение		the posting of advertising or similar material to a lot of people at one time
marketing strategy начать обучение		a plan of action designed to promote and sell a product or service
misleading начать обучение		causing someone to believe something that is not true
opulent начать обучение		rich and special (relating to lifestyle)
to plug начать обучение		to advertise
pop-up advertisements начать обучение		an ad that displays in a new browser window
positioning начать обучение		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement начать обучение		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement начать обучение		a way of advertising a product by supplying it for use in films or television programmes
proven начать обучение		shown by research
rock-bottom prices начать обучение		extremely low prices
sandwich boards начать обучение		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing начать обучение		words written in the sky using smoke from a plane
slogan начать обучение		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising начать обучение		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam начать обучение		unwanted email, usually advertisements
sponsorship начать обучение		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art начать обучение		use the very latest technology
subtle начать обучение		not loud, bright, noticeable, or obvious in any way
sumptuous начать обучение		rich and special (usually with words relating to food and furnishings)
tantalising начать обучение		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience начать обучение		the particular group of people to which an advertisement or a product is directed
text message advertising начать обучение		a form of marketing that businesses use to send promotions to customers via text messages
to exploit начать обучение		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself начать обучение		allow yourself something enjoyable
to pamper yourself начать обучение		treat yourself to something luxurious
to put/leave other candidates in the shade начать обучение		make candidates from other courses seem insignificant
to stand out in the crowd начать обучение		to be noticed
trailers начать обучение		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials начать обучение		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous начать обучение		(formal or humorous) seeming to be everywhere
unsurpassed начать обучение		the best there is
USP (unique selling proposition/point) начать обучение		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog начать обучение		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth начать обучение		when people hear about something from their friends, people they work with etc
commitment/consistency начать обучение		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof начать обучение		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity начать обучение		(in persuasion principles) a general human quality that makes people return favours
scarcity начать обучение		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority начать обучение		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking начать обучение		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

Advertising

Вы должны войти в свой аккаунт чтобы написать комментарий.

Ещё