ADVERTISING - DEFINITIONS

 0    22 карточки    juliakaczmarek2
скачать mp3 Печать играть Проверьте себя
 
Вопрос English Ответ English
Advertorial
artykuł sponsorowany
начать обучение
an advertisement in a newspaper or magazine which is designed to look like an objective article written by the journalists of that newspaper
Banner ad
начать обучение
an advertisement appearing on a web page in the form of a bar, column, or box (baner reklamowy).
Billboard/hoarding
начать обучение
a large board in a public place, used to display advertisements.
Commercial
reklama komercyjna
начать обучение
a television or radio advertisement
Endorsement
начать обучение
the use of a well-known person to advertise a product.
Leaflet/flyer
начать обучение
a piece of paper containing information or advertising, usually distributed free (ulotki).
Mailshot
начать обучение
promotional material sent in the form of a letter or email to a large number of people at one time.
Marketing strategy
начать обучение
its plans on how it will compete and succeed in particular markets.
Point-of-sale
начать обучение
the place at which retail transactions are carried out.
Pop-up
начать обучение
a new window which opens quickly on a computer screen in front of what you are working on, especially one generated for the purpose of advertising (wyskakujące okienka reklamowe)
Product placement
начать обучение
a way of advertising a product by supplying it for use in films or television programmes.
Publicity stunt
Chwyt reklamowy
начать обучение
something unusual done to attract attention
Sample
начать обучение
a small amount of something given to a potential customer
Slogan
начать обучение
a short, easily remembered phrase, especially one used in advertising.
Sponsorship
начать обучение
financial support received from a person or organisation in return for advertising.
Subliminal advertising
начать обучение
an image fleshed onto a screen very quickly so that people are influenced without noticing it (reklama podprogowa, reklamowanie podprogowe).
Target audience
начать обучение
a particular group at which a product such as a film or advertisement is aimed (grupa docelowa).
USP (Unique Selling Points)
начать обучение
aspects of a product that make it different from the competing products.
Viral advertising
начать обучение
a way of advertising in which an image, video, piece of information is circulated from one Internet user to another.
Word of mouth
начать обучение
spoken communication as a means of transmitting information. If news about a product come to you by word of mouth, someone tells you about it rather than you are seeing an advert.
Campaign
начать обучение
a series of actions intended to get a particular result.
Product placement
начать обучение
is when products are used in films or TV shows, TV programmes.

Вы должны войти в свой аккаунт чтобы написать комментарий.