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Вопрос		Ответ
Mission Statement начать обучение		A statement of the organization's purpose - what it wants to accomplish in the larger environment. Vison or overall goal of the organization.
Aims начать обучение		A goal the business sets for itself in order to measure how successful it is
Objectives начать обучение		More specific goals of the business derived from the aims.
Strategies начать обучение		Plans of action for achieving goals and objectives. How.
Private sector organisations начать обучение		businesses owned by individuals
Public sector organisations начать обучение		Businesses owned by the government.
Ethics начать обучение		Business Morals
(smart) S=? начать обучение		specific
(smart) M=? начать обучение		measurable
(smart) A=? начать обучение		attainable
(smart) R=? начать обучение		realistic
(smart) T=? начать обучение		timely
Profit начать обучение		Total Revenue - Total Cost
Financial Gain начать обучение		Ganancia financiera
Total Revenue начать обучение		Quantity x Price
Total Costs начать обучение		Fixed costs + Variable costs
Fixed costs начать обучение		Costs that do not vary with the quantity of output produced
Variable costs начать обучение		costs that vary with the quantity of output produced
Loans начать обучение		a sum of money borrowed that is expected to be paid back with interest.
cost начать обучение		An expense paid to run a buisness
limited liability начать обучение		A form of business ownership in which the owners are liable only up to the amount of their individual investments.
unlimited liability начать обучение		The owner is personally and fully responsible for all losses and debts of the business. May have to sell personal possessions.
Consumers начать обучение		People who buy and use goods and services.
labour начать обучение		productive work done for wages
Entrepreneur начать обучение		A person who starts up and takes on the risk of a business
Stakeholders начать обучение		All the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address.
market начать обучение		a group of buyers and sellers of a particular good or service
Niche начать обучение		a small specialized market with specific needs
Marketing начать обучение		any paid form of non-personal presentation and promotion of goods or services by an identified sponsor
Brand Image начать обучение		The consumers' beliefs about the company and/or its goods or services often in terms of quality, price, value and ethics
Market Share начать обучение		the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself
Supply начать обучение		The quantity of something that is available for sale
Demand начать обучение		Consumer willingness and ability to buy products
multiplier effect начать обучение		An effect in economics in which an increase/decrease in spending produces an increase/decrease in national income and consumption greater/lesser.

Glossary

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